Founder Coaching
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Perspectives of Self-employment
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§45 paragraph 1 sentence 1 No.4 SGB III
If you are interested in starting a business, our following modules will give you the tools you need.
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These individual coaching sessions are provided by certified
Start-up Coaches with many years of entrepreneurial experience.
with
AVGS
AVGS stands for activation
and placement voucher.
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You can get an AVGS if you have been registered as unemployed for more than 6 weeks and are entitled to unemployment benefit.
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With an AVGS, all of our certified offers are absolutely free for you!

Perspectives of Self-Employment I
Entrepreneurial thinking
(50 units*)
In this first module, we lay the foundation for starting your business and give you extensive entrepreneurial skills.
Contents of the module:
• Analysis of the here and now • On the way to self-awareness • Biographical interview
• Resource analysis • SWOT analysis
• Soft skill analysis • Inner exploration
• Resilience and health • Identify blockages: beliefs, trauma and fears
• Finances and priceless assets
• Time and structure management • Prioritization
• Building decision-making skills
and an “inner team”
• 3-sector model and perception training
• Potentials, relationships and circularity
• Change of perspective: framing-reframing
• Self-responsibility as a mindset
• Self-competence and self-love • Vision Board: Inner compass and visualization
• Focus optimization • Training perseverance • Labor market analysis: recognizing and seizing options • Future skills
• Market developments • Background check:
My diverse environment • Positive mindset
• Opportunity space society • Socialization
• Raising awareness of social developments
• Internal and external conflict management
2.1
*UE (teaching unit) = 45min
Perspectives of Self-Employment II
Entrepreneurial action
(70 units*)
This coaching accompanies you step by step through the complex process of your start-up.
From first idea to proof of concept.
Contents of the module:
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• My business concern: Mission and vision
• Entrepreneurial design: multi-perspectivity and
Step-by-step optimization • Company development
• Financial planning + funding • Cost breakdown • Potential income • Capital requirements planning • Liquidity planning • Finance planning • Overview of loans and funding
• Creation of business model canvas
• Target group definition: Creation of the persona
• Five Forces according to Porter • SWOT analysis
• Business plan • Viability certificate
• Development of an innovative marketing concept • Conception of the attention economy
• Network discovery and activation
• Develop online communication channels: website, social media, apps, etc.
• Plan and use offline communication channels: network events, print media, etc.
• Press work • Legal basis
• Tax principles and accounting
• Proof of Concept: Creation of Prototype (MVP)
2.2